Suzuki Swift direct viewfinder to Office

Indomobil Suzuki Sales see consumer offices as the main target for its car products, including the Swift hatchback. Therefore, now the Suzuki market directly to these circles, as part of their modern marketing measures.

"So for the Splash even for Swift we don't share wholesale to the media, but in fact we now active office to office. Come to the Office-offices, ways of marketing the more modern, "said Davy Tulian J, 4W Sales Director of PT Indomobil Suzuki Sales.

Further, this move is part of the transition of image of the products they market, from big names as the manufacturers of commercial vehicles to be great with the image of a passenger vehicle manufacturer. In addition to the Swift and the Splash, the image will also be supported with kedigdayaan Ertiga.

"Making this Suzuki brand image better and our goal for shifting from commercial brand to passanger brand could support each other. Between Ertiga as a passanger vehicle help to shifting commercial brand to passanger brand with the brand identity more clearly, "he said.

The new Swift's own price dibanderol is cheaper than the previous model. Suzuki took off the MT GL type Rp 163,1 million, GL AT Rp 174,1 million, $ 169,6 million MT GX and GX AT Rp 180,6 million. The previous model of Swift price USD $ 176 million and $ 193 million. The prices are already on the road.

This price drop alone does not impact the lack of safety devices such as airbags is fixed. The capacity of the engine was smaller, but more powerful. It uses the same engine with Suzuki Ertiga, with 1,400 cc VVT-95 PS at 6000 rpm and torque of 130 Nm at 4,000 rpm.

With more competitive prices, Suzuki is convinced that Swift sales later on can be up to 1,000 units per month. Earlier, the sale of Swift is only about 300 units per month.

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Title Post: Suzuki Swift direct viewfinder to Office
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